For the High-Achieving Mother Rewriting the Rules of Consistency

Imagine being both stronger and softer at the same time.

Since becoming a mom and running my business, I’ve discovered a new strength within myself - but also an unexpected softness.

It’s a powerful combination that has reshaped not only my personal journey, but also my parenting, my work, and my relationships.

In this post, I want to reflect with you on the importance of being both strong and soft - on embracing grit and gentleness as equally vital forces for growth and wellbeing as a mom and entrepreneur.

“If you have a lot of grit, you need to know when to quit.”

I’ve always had grit. In fact, I scored 4.9 out of 5 on the grit scale developed by Angela Duckworth.

A wise coach of mine, Dr. Judith Rich, once said to me: “If you have a lot of grit, you need to know when to quit.”

That stuck with me. And it matters here, because many of us ambitious women have no problem with strength as in grit. We know how to push. We know how to keep going.

The real growth comes when we learn to pair that strength with softness.

Redefining Consistency as a Mom and Entrepreneur

One of the biggest shifts I’ve experienced since becoming a mother is how I define consistency.

Before, consistency meant publishing blog posts or content on specific days. It was about following the rules of strategy and algorithms. And while that model works, it no longer fits my life - or my values from this season of life.

Now, my definition of consistency is rooted in rhythm.

• Rhythm means creating flow that adapts to life with a child and business.
• Rhythm honors discipline and dedication, but with flexibility.
• Rhythm makes space for creativity, energy, and the unexpected moments of motherhood.

For example: some weeks I write during nap times. Other weeks I create in the evening when my son is sleeping. It’s not about being tied to rigid deadlines - it’s about staying in motion with the rhythm of my real life.

Your Playbook, Your Definition

If you’re reading this as an ambitious woman building both a family and a business, I want to invite you to redefine consistency for yourself.

Consistency really is key—but how you define it will determine whether it feels like pressure or power.

So, here’s my challenge:
Decide today how you want to define consistency in this season of life.

It doesn’t need to be perfect, and you can rewrite it as often as you need. But don’t just leave this as inspiration. Make a decision. That’s the action step.

Final Thought

You are the leader of your life. You don’t need permission from me or anyone else to redefine success, strength, softness or consistency.

But if you need a reminder: you do have permission.

Stay strong and soft,
Sandra Furulund